All posts tagged digital content

CCHL Communiqué Blog

Blog: CCHL Communiqué Blog

In 2010, Katherine successfully converted the College’s HTML newsletter, Communiqué into a blog. This format provides a modern design, easy navigation and the integration of social media tools for sharing. By choosing the Blogger platform by Google, Katherine has been able to easily guide College departments in submitting articles and having an external voice. Since the conversion, readership has increased, article content has improved and the blog has become a new source of traffic to the College website.

Visit the blog at http://cchl-ccls.blogspot.com.

CCHL Communiqué Blog

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CCHL Communiqué Blog

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LCB Digital Marketing Plan Update

Digital Marketing: LCB Marketing Update

In 2008, Katherine presented an update to the existing Le Cordon Bleu Digital Marketing Plan which included a refresher for campuses on website structure, search engine optimization (SEO), content, search engine marketing (SEM), email marketing and online advertising. Social media marketing and key performance indicators were also introduced.

LCB Digital Marketing Plan Update

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